Branding versus response 2

I got a comment about yesterdays blog and I agree with the commenter that search words are a great way of doing both branding and response.
What about display advertising? Are the old fish banners as we call it “dead”, as “dead” as the TV commercials? I would dear to say not at all. And there [...]

Branding versus response

Yesterday I talked to a client who complained that the branding campaign they have run online is not giving them cost efficient responses online. Well, you’ll have to focus your campaign on responses if you want responses, you can’t run a campaign with flowers and your name on. That’s not going to cut it. So [...]

You’re in charge, not your thoughts

We all need all ranges of moods, from sad, to happy, from angry to calm, that’s healthy. Sometimes though, it’s good to snap out of the sadness or another mood if it’s not constructive and that is not doing you any good if it lasts longer than necessary. So to get that fighting spirit and positive mood [...]

A contradiction

Why is it that sometimes we can only see things in black or white, good or bad, pretty or ugly? How about freeing ourselves from the limitations of the mind? We can change the way we look at things and perceive things.
If a person says something or does something that we do not understand the [...]

Find a mentor

The last few days showed me something that I knew, but never capitalized fully on. If you give something of value to your colleagues, your clients or other people around you without asking anything in return, they are more than willing to help you reach your goals when you ask for it later on.
But it’s [...]

There is no failure, only feedback (Nich Bates)

The only failure is when you quit.
Don’t quit. Keep climbing that big mountain. Keep your eyes on the top, don’t lose focus. And don’t listen to those who say that it’s impossible to climb to the top.

Expectations

I wrote earlier about not having expectations. That is something I experienced the results of today. Someone gave me a feedback that completely blew me away. It was a 100% surprising and it felt like I won the Lottery, that it was my birthday and Christmas at the same time. Heavenly feeling of delight!
And now [...]

To live in the moment

Accept the situation you’re in, change the situation or get out of it. No excuses, no negativity, no using energy on being negative. If you can’t get out of the situation you’re in, then the only thing good for your health is to accept it and let all your resistances against it go. Think less [...]

Internet versus TV

Why is it that after working with online marketing for 7 years, I still have the same old conversations with media buyers and media consultants: “How can we prove that Internet works as a marketing medium?”
The amazing thing is that I have this conversation with people that has been in the business for many years. [...]

To be truly happy..

1. Expectations: Do not have expectations to aspect or persons you cannot control (to your boyfriend, your husband, your manager, your parents, your children… You’re only going to end up disappointed when they do not act the way you want.
2. Comparison: Do not compare (yourself, your life, your house, your car, your physical state or [...]