Marketing in a market that’s not like the others

Normally in US and other European countries, search marketing stands for 50% or more of the marketing mix. In Norway? Approximately 20%.
So what is the reason? Maturity of the market? Effective display campaigns? I can’t give you the answer, but I can show you some of the great cases we’ve done for clients in this [...]

Living now!

I’ve earlier written about the energy and power of the moment. A lot of the stress you have (in your thoughts) is related to things not in the present, like a bad presentation in the past, a lost sale or that you’re thinking about revenue goals for the next month during your days off. Tell [...]

Goals

no pain, no gain

Nice girls (and boys) go to heaven; the others get what they want

All my life I’ve been the quiet girl, happy to be listening to everybody else. Well, being a sales person, I had to quit being the quiet girl. Of course, with clients, the best strategy is to ask good questions and listen, but when it comes to your rights, your competences and your value, you [...]

Listen!

People can tell if you’re not listening.  The longer you listen, the more obligated people will feel towards you.  The more you listen, the more likely a customer is going to do business with you.  Listening shows that you care.  “It’s a reason you have 2 eyes, 2 ears and 1 mouth - keep your mouth shut!”  [...]

Don’t quit

Bad day or bad attitude?
Develop a YES! Attitude
Celebrate effort, not victory
You know what to do, you just don’t do it
Time management or fear of rejection?
Be selfish, selfish wins.
Jeffrey Gitomer

Something I don’t get

Why are media agencies’ run after the business model: “how much discount do we get” and not “what ROI results do I give my customers”? As Gitomer said in his little red book; “Price or profit Mr. Jones?”

Quote of the day by Jeffrey Gitomer

“If you can make a sale, you can earn a commission. If you can make a friend, you can earn a fortune“.  I have experienced this every day of my 7 years of sales work. If the client or the media bureaus do not like you and you can’t succeed in making close relations with [...]