Now

Life is not about the next sale or the next thing to buy for your material collection. Life is about now, being happy in this second, regardless of what the future brings or what the past had to offer.

Target group 2

And when talking about finding your target group, online or offline, a lot of advisors will be talking about the state of mind of the users using the site. Which is true to some extent: if you’re visiting your insurance company’s site, you’re probably there to get help with the car insurance or something in [...]

Target group

Segmentation of marketing is the thing to do. Market yourself in forums where you know that you meet potential clients, marketing segmentation, only reaching that crucial target group. You can do it by choosing the right site (a financial site or a golf site) to do your marketing or you can by target groups, like [...]

Autumn

So autumn is officially here, we’re all getting ready for winter, embracing our warmer selves and lighting the fireplace to get warm. It’s harder to get up in the morning, you know it’s just going to get darker and darker. But it’s true, life is what’s happening when you’re busy planning it. So don’t hold [...]

Just jump

Today is the day. The day you’ve been waiting for. Make that crucial decision, and let the important stake holders know what you decided. Jump! And don’t worry, you’ll find out what you’ll do next. You just have to open up the possibilities with taking that one decision. You’ve been thinking long enough. Now action. [...]