Did you know that in the final two days before a sale or conversion, consumers see an average of five and a half ads?
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Why click is the wrong thing to measure
Posted on February 24, 2009 by Tonje Elisabeth Aarøe
NEW YORK (AdAge.com) — The great paradox of the web is that it’s an interactive medium and everything can be measured. And that’s wonderful — unless you’re measuring the wrong thing.
In the past several months, there has been increasing evidence that the most easily measured metric on the web, the click, is not the right [...]
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