I wrote yesterday about the new competitor to Google and Live Search. Analyzing the situation, I can’t help but wonder what marketing means they will use to get users to switch from Goliaths like Google and Live Search to the new browser. Habits are hard to change, even when getting a better alternative… I’ll keep you posted on the marketing mix or non marketing mix they’ll use.
Filed under: General
This might be the one to take it all (?): http://research.microsoft.com/apps/pubs/default.aspx?id=79655