More on clicks

Did you know that in the final two days before a sale or conversion, consumers see an average of five and a half ads?

Why click is the wrong thing to measure

NEW YORK (AdAge.com) — The great paradox of the web is that it’s an interactive medium and everything can be measured. And that’s wonderful — unless you’re measuring the wrong thing. In the past several months, there has been increasing evidence that the most easily measured metric on the web, the click, is not the [...]

Frequency

“Consumers often have a hard time remembering standard digital display ads, but a marketer can make more of an impact if they sponsor all the advertising space on a particular site,” (Alan Gould, co-CEO at IAG Research, a Nielsen firm that tracks the performance of advertising.)

Target group 2

And when talking about finding your target group, online or offline, a lot of advisors will be talking about the state of mind of the users using the site. Which is true to some extent: if you’re visiting your insurance company’s site, you’re probably there to get help with the car insurance or something in [...]

Summer and sales, recession and sales

I want to discuss something with you that I personally and professionally do not understand the logic of. And please feel free to give me comments on this and everything else that you’d like to discuss. Why is it that when the consumers have the money and the time to go shopping for everything from [...]

How to keep your customers if you’re a bank

Hmm, how about that. A bank is not something you crave for, it’s something you need to have. So how do you get customers to want to be a customer in your bank? 1.       Treat them like customers and not something the cat dragged in. 2.       Have a personal customer service that know the account [...]

Old news but still great

http://video.msn.com/video.aspx?mkt=en-us&vid=9a652565-d5e3-4c52-8f0b-f3b8b54874ac

Your needs

It’s maybe a cliché to say and maybe also in the category “marketing for dummies” but I’ll say it anyways; there’s no such thing as the ultimate marketing mix that works for all companies or products. Sometimes you get the feeling that evangelists for one media channel is saying that the channel they present can [...]

Marketing in a market that’s not like the others

Normally in US and other European countries, search marketing stands for 50% or more of the marketing mix. In Norway? Approximately 20%. So what is the reason? Maturity of the market? Effective display campaigns? I can’t give you the answer, but I can show you some of the great cases we’ve done for clients in [...]

Something I don’t get

Why are media agencies’ run after the business model: “how much discount do we get” and not “what ROI results do I give my customers”? As Gitomer said in his little red book; “Price or profit Mr. Jones?”