Posted on March 14, 2009 by Tonje Elisabeth Aarøe
Thanks for the good feedback on the highlight of the new browser! I read about Microsoft’s Gazelle browser that you mention ( http://research.microsoft.com/apps/pubs/default.aspx?id=79655 ), seems like it has stronger focus on security and resource protection than on showing smarter results? Keep me posted
Filed under: Business | 1 Comment »
Posted on March 3, 2009 by Tonje Elisabeth Aarøe
Some days ago I talked to a Swedish guy working as a CEO in France, about the thorough processes in France. We both shared the same opinion that the French way of doing business is very ineffective and are a source of less income for businesses and less wealth for the French state.
In Scandinavia [...]
Filed under: Business, General | Leave a Comment »
Posted on February 25, 2009 by Tonje Elisabeth Aarøe
From Obama’s address to Congress 24th of Feb; “I think about Ty’Sheoma Bethea, the young girl from that school I visited in Dillon, South Carolina, a place where the ceilings leak, the paint peels off the walls, and they have to stop teaching six times a day because the train barrels by their classroom.
She had been [...]
Filed under: Being the best you, Business, General | Leave a Comment »
Posted on February 24, 2009 by Tonje Elisabeth Aarøe
Did you know that in the final two days before a sale or conversion, consumers see an average of five and a half ads?
Filed under: Advertising, Business, Marketing | 1 Comment »
Posted on February 24, 2009 by Tonje Elisabeth Aarøe
NEW YORK (AdAge.com) — The great paradox of the web is that it’s an interactive medium and everything can be measured. And that’s wonderful — unless you’re measuring the wrong thing.
In the past several months, there has been increasing evidence that the most easily measured metric on the web, the click, is not the right [...]
Filed under: Advertising, Business, Marketing | Leave a Comment »
Posted on January 30, 2009 by Tonje Elisabeth Aarøe
Before I moved to Paris, I often wondered what all that talk about cultural differences was. Could it really be such a big difference in culture and behaviour?
Now, I have to laugh, getting to know both the French and English working culture, and having my background from the Norwegian working culture, there are HUGE differences. [...]
Filed under: Business | Leave a Comment »
Posted on December 26, 2008 by Tonje Elisabeth Aarøe
Few people have made as profound an impact on business and marketing as Philip Kotler. He is a Distinguished Professor of International Marketing at the Kellogg Graduate School of Management. He’s also the author of more than twenty books, including the classic, Marketing Management (now in its eleventh edition) and Marketing Professional Services.
Dr. Kotler is [...]
Filed under: Business, Sales | 1 Comment »
Posted on December 9, 2008 by Tonje Elisabeth Aarøe
When taking on a new challenge, say changing your job or moving to another country, follow the feeling in your stomach. And if there is a mismatch between your thoughts and the feeling in your gut, do not listen to what’s in your head. Go with your instinct on what’s right. Take a pause to [...]
Filed under: Being the best you, Business, General | Leave a Comment »
Posted on December 8, 2008 by Tonje Elisabeth Aarøe
It’s interesting looking into leadership and how it differs from country to country. It might appear to you that it is a collective understanding that it’s ok with bad leadership in a country. But no, it is a lot of people out there who don’t put up with bad leadership, changing the way their leaders [...]
Filed under: Being the best you, Business | Leave a Comment »
Posted on October 9, 2008 by Tonje Elisabeth Aarøe
“Consumers often have a hard time remembering standard digital display ads, but a marketer can make more of an impact if they sponsor all the advertising space on a particular site,” (Alan Gould,
co-CEO at IAG Research, a Nielsen firm that tracks the performance of advertising.)
Filed under: Advertising, Business, Marketing | Leave a Comment »