More on clicks

Did you know that in the final two days before a sale or conversion, consumers see an average of five and a half ads?

Why click is the wrong thing to measure

NEW YORK (AdAge.com) — The great paradox of the web is that it’s an interactive medium and everything can be measured. And that’s wonderful — unless you’re measuring the wrong thing.
In the past several months, there has been increasing evidence that the most easily measured metric on the web, the click, is not the right [...]

Frequency

“Consumers often have a hard time remembering standard digital display ads, but a marketer can make more of an impact if they sponsor all the advertising space on a particular site,” (Alan Gould,
co-CEO at IAG Research, a Nielsen firm that tracks the performance of advertising.)

Target group 2

And when talking about finding your target group, online or offline, a lot of advisors will be talking about the state of mind of the users using the site. Which is true to some extent: if you’re visiting your insurance company’s site, you’re probably there to get help with the car insurance or something in [...]

Target group

Segmentation of marketing is the thing to do. Market yourself in forums where you know that you meet potential clients, marketing segmentation, only reaching that crucial target group. You can do it by choosing the right site (a financial site or a golf site) to do your marketing or you can by target groups, like [...]

Summer and sales, recession and sales

I want to discuss something with you that I personally and professionally do not understand the logic of. And please feel free to give me comments on this and everything else that you’d like to discuss.
Why is it that when the consumers have the money and the time to go shopping for everything from a [...]

Getting the life you want

Anything is open to you if you believe that you can have it.
To begin living the ultimate life you want, you must first describe that life in as much detail as possible.
After you’ve established your intention, the next step, is attention. Here, you should feel gratitude and maintain your feeling that your intended goals are [...]

How to keep your customers if you’re a bank

Hmm, how about that. A bank is not something you crave for, it’s something you need to have.
So how do you get customers to want to be a customer in your bank?
1.       Treat them like customers and not something the cat dragged in.
2.       Have a personal customer service that know the account well and answer [...]

Old news but still great

http://video.msn.com/video.aspx?mkt=en-us&vid=9a652565-d5e3-4c52-8f0b-f3b8b54874ac

Research on consumer behaviour

Content matters