An interview with a value

Few people have made as profound an impact on business and marketing as Philip Kotler. He is a Distinguished Professor of International Marketing at the Kellogg Graduate School of Management. He’s also the author of more than twenty books, including the classic, Marketing Management (now in its eleventh edition) and Marketing Professional Services. Dr. Kotler [...]

Living now!

I’ve earlier written about the energy and power of the moment. A lot of the stress you have (in your thoughts) is related to things not in the present, like a bad presentation in the past, a lost sale or that you’re thinking about revenue goals for the next month during your days off. Tell [...]

Nice girls (and boys) go to heaven; the others get what they want

All my life I’ve been the quiet girl, happy to be listening to everybody else. Well, being a sales person, I had to quit being the quiet girl. Of course, with clients, the best strategy is to ask good questions and listen, but when it comes to your rights, your competences and your value, you [...]

Something I don’t get

Why are media agencies’ run after the business model: “how much discount do we get” and not “what ROI results do I give my customers”? As Gitomer said in his little red book; “Price or profit Mr. Jones?”

Quote of the day by Jeffrey Gitomer

“If you can make a sale, you can earn a commission. If you can make a friend, you can earn a fortune“.  I have experienced this every day of my 7 years of sales work. If the client or the media bureaus do not like you and you can’t succeed in making close relations with [...]

Branding versus response 2

I got a comment about yesterdays blog and I agree with the commenter that search words are a great way of doing both branding and response. What about display advertising? Are the old fish banners as we call it “dead”, as “dead” as the TV commercials? I would dear to say not at all. And [...]

Branding versus response

Yesterday I talked to a client who complained that the branding campaign they have run online is not giving them cost efficient responses online. Well, you’ll have to focus your campaign on responses if you want responses, you can’t run a campaign with flowers and your name on. That’s not going to cut it. So [...]

There is no failure, only feedback (Nich Bates)

The only failure is when you quit. Don’t quit. Keep climbing that big mountain. Keep your eyes on the top, don’t lose focus. And don’t listen to those who say that it’s impossible to climb to the top.